Do It Yourself

Author Website Template

We know what authors need in a website.

You can quickly build yourself a beautiful author website with our affordable and easy to use template that integrates all the best practices in online book marketing.

Author Website Template Features

The website template is based on years of experience launching and promoting books, and includes the most essential and effective elements for authors.
Home Page Template

Visitors get a taste of every page on the site when they scroll through your homepage. A snippet about the book and a view of the cover, a few sentences about you, the author, and links to your featured blog posts and media appearances. Each section can be easily turned on or off depending on how ready you are to have them featured on your homepage.

Your Author Website Home Page Template is easy to build:

  • Drag-and-Drop your photo & logo
  • Swap in your name and the title of your book
  • Easily change fonts and colors to reflect your aesthetic
About Page Template

It’s important to have an About page that tells readers about you and your background. With years of book marketing experience, we can help you craft a bio to present on the About page that fits your needs and works for your audience.

The template is easy to use:

  • Swap Stock Photo With Your Professional Headshot
  • Replace Sample Testimonial With One Of Your Reader’s Reviews
  • Follow Our Marketing Suggestions for Copy On Your Book Page
Press/Media Pages

Getting media exposure is an important part of launching and promoting your book. My author website template includes a simple format for displaying all your media appearances, and helping you get more interviews.

With the author website template, you can have your personalized media page ready in minutes:

  • Quickly Duplicate Pre-Designed Modules: I’ve already created sample media items on the template, so all you have to do is swap out the text and the link to direct visitors to your media interviews and reviews
  • Select Which Media You Want FEATURED On Your Homepage
Book Page Template

Optimized Sales Page For Your Book

When you launch your book, it’s important to have a compelling landing page that tells potential buyers about you and your book. My template uses best practices for online sales and marketing, and includes buttons to buy your book, a place for book testimonials, and a visually appealing format.

The template is easy to use:

    • Follow Simple Directions to Create Your Own 3-D Book Cover Image
    • Replace Sample Endorsement With Your Own
    • Follow Instructions Throughout Page To Create Your Book Marketing Page
    • Replace Sample Testimonial With One Of Your Reader’s Reviews
    • Upload New Background Image To Match Your Aesthetic
    • Enter URLs On Each Button To Sell Your Book

DIY Image_LaptopMy author template is built on a platform that is intuitive. It’s easy to create and update for novice web users. I’ll teach you how to use it, so you won’t be dependent on me or anyone else to make changes to your site in the future!


If you want to build an audience for your book, it’s important to get your voice “out there” through a consistent blogging presence. My sites include a variety of blogging options to make it easy for you to publish your latest thoughts and share them with the world.

To create your own blog with my author website template:

  • Replace sample blog text with your own
  • Swap in your pictures
  • Customize the side-bar for email capture
Event Calendar

Some authors schedule events when their book is published, and others provide services related to their books, like coaching or teaching workshops.

We offer a simple event calendar function that allows you to list all your book events, workshops, or speaking gigs on your website.

Social Media Integration

social-iconsSocial media is an important part of any campaign to spread the word about your book. My author website template comes ready for you to link up to all your social media platforms. This will help your site visitors easily share, like, and talk about your book across all social media platforms.

Email Opt-Ins

email pop-upOne of the best ways to grow the audience for your work is to grow an email list. My sites include beautiful email sign-up forms that will encourage your website visitors to become subscribers, without being too spammy.


ResponsiveThese days, the majority of people visiting your website will be doing so on a mobile device, so it’s imperative that your site be “responsive” to all devices. My author website template is built on a platform that automatically adapts to any device . . . no matter how small.

As an author with minimal budget and design skills, I searched for an affordable, easily-customizable website that I could tweak myself. Joel has created a beautiful DIY template, and he offers tutoring sessions to help you build a cutting-edge website to serve you far into the future. Great value, great experience, great websites!

Kate Gilead

Author, Sweet 'n' Steamy Reads series

My new website is aesthetically pleasing, functional, and continues to work with very little tweaking. Most importantly Joel made it possible for me to add content and write regular blogposts without outside help. For a non-techie, this was a huge gift. Great work!

Linda K. Jacobs

Author of Strangers in the West, Kalimah Press

It’s as easy as 1-2-3

Choose Your URL

You’ll need a domain and a hosting service for your site. I can point you in the right direction for how to get these set up if you don’t have them already.

Upload the Template

I’ll facilitate the process of loading the author website template onto your domain ( The site comes with all the features of an optimized author website (see below). You just need to add pictures, copy, and your personalized aesthetic twist.

Learn How To Build It

Once we’ve uploaded the template to your site, we’ll have a 1-hour Skype session where I take you step-by-step through the process of using your site. By the end, you’ll have a strong understanding of how to update it, and I’ll point you in the direction of resources for future support and learning.

I’m so happy with my new site! Joel walked me through every step of the process. He is seriously patient and thorough, with great instincts for what (tech-challenged) writers need to succeed. Best yet, because he showed me how to do it myself, I feel in control moving forward.

Susie Meserve

Author of Quiver

Affordable and Easy to Update Yourself

Author have unique website needs, which I have learned over years of helping authors launch their books. Authors need a beautiful website that uses current best practices for book marketing, but you don’t necessarily have the budget to spend on a high-end designer. Also, authors need the know-how to keep the website updated without relying on web professionals for costly future updates.

My author sites are cost-competitive and designed on an elegant, easy to use template, allowing even the least tech-savvy author to keep your website up-to-date without needing to hire a web designer!


My editor recommended Joel, and as I was writing my book, he began the creation of my new website with the focus on my new identity and book to come. I have been cared for, guided and instructed all the way. I have learned so much and I am enjoying this collaboration immensely. Joel is a relational person in partnership with me as a client every step on this journey. I highly recommend his company.

Ginny Nadler

Author, Spiritual Anatomy

For only $495, you get:

  • The ready-to-use author website template
  • We’ll upload it onto your domain
  • Two live, in-person lessons (by Skype or Google Hangouts) for instructions and guidance

Designed Specifically for Authors

In no time at all, Joel created a professional, colorful and classy website. He is a pleasure to work with and indispensable to authors like me who who are allergic to technology projects.

Marguerite Elisofon

Author of My Picture Perfect Family

While there are many web designers out there, very few are attuned to the specific needs of authors. In helping many authors launch and promote their books to the world, I’ve learned a lot about what works, what doesn’t, and what an author uniquely needs in a website.

Contact Me

My name is Joel Pitney. I’m a New York City-based writer, filmmaker, and book launch specialist. What is a book launch specialist? Simply put, I help authors with all aspects of getting their book out into the world, from cover design, to social media strategy, to marketing campaigns, and building websites. I learned to build websites in order to meet the specific needs of my author clients, and over the years I have developed a simple, effective, easy-to-use template for authors to spread the word about their work.

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